Man Basketball Competitor

Choosing the right CMS for your organization is a demanding task, with multiple internal stakeholders to please and an overwhelming set of features to consider—in terms of product, operations, vendor, and other factors.

That’s why we in Enonic want to help you bring some facts to the table, by doing the work of identifying essential details for you. Now it’s Sanity’s turn.

Quick Sanity facts

Sanity was first released in November 2017 by the Norwegian agency Bengler, which soon turned into the company of the same name. After a couple of successful funding rounds from venture capitalists, Sanity expanded internationally and started their second headquarters in San Francisco in 2019. Since then, the company has expanded further with more international investors and customers.

The Sanity platform is cloud-based and started using the REST API, but later added support for GraphQL and GROQ for data queries, allowing developers to connect to their preferred services, front-ends, applications, scripts, and devices. Sanity consists of two key components: an editing front-end—Sanity Studio—which developers need to customize and host. The second component is a cloud-based API back-end, using proprietary enterprise technologies—the Sanity Proprietary API Backend.

The editorial GUI of Sanity Studio must be coded and set up by developers for content editors, and supports structured content, real-time collaborations, revision history, dynamic image transformations, and workflows. The Sanity database is called Content Lake and is a fully managed cloud service.

While Sanity is part open-source and part proprietary, developers can in any case test the “free forever” plan to assess whether or not the platform fulfills their requirements.

Quick Enonic facts

Enonic was founded in Norway in 2000. The company’s content platform is delivered as a ready to use cloud service or software to host in your preferred cloud. Developers can configure content models and access content using the GraphQL API and Query DSL, while content editors can manage reusable content and compose landing pages in a visual environment. This enables digital teams to build modern websites and content experiences to support multiple touchpoints in the digital customer journey.

The Enonic platform features an integrated storage and search engine enabling storing of any data, including user generated content. The CMS interface “Content Studio” comes out-of-the-box and features a WYSIWYG interface, permissions and roles management, version control, multi-site management, localization, and advanced image editing.

Being a hybrid headless decoupled CMS, developers can use the API to distribute editorial content to their preferred front-end framework, device, or client, but they can also build custom APIs, extend the user interface, and deploy integrations.

Enonic is also open-source, meaning you can try it extensively without subscribing to the cloud service or software support. 

The use cases Enonic focus on are modern stack websites, global marketing sites and customer portals.

Sanity pros and cons

Users on the review platform G2 have the following to say about Sanity:

Sanity advantages

“The fact that the Sanity team has embraced open-source technologies and built their admin in React is excellent. Their YouTube channel has also been a massive help to both our technical and non-technical teams,” says Mike, Senior Software Engineer from an enterprise firm.

“Very happy with how easy it is to set up. The studio is also very customizable, so creating a good editor experience is easy. The flexibility that comes with headless CMS is also amazing, and Sanity has quickly become the CMS i recommend customers, if they dont want the monolithic approach,” says Gard, Software Engineer from a mid-market firm.

“I love the extensibility of Sanity; we have used sanity on several client projects. There's never been a case where we've not been able to build and deliver on the client's requirements,” says Umar, Senior Software Engineer from a small-business firm.

Sanity disadvantages

“The concept of Scheduling API and Document events is great however falls short when they are fired before the Sanity CDN is rebuilt. … Additionally, the WYSIWYG editor could perhaps be changed to a different 3rd party library that would allow the ability to construct tables maybe. Additionally from a development standpoint, being required to connect to the Sanity Content Lake for performing local development is a frustration as the development data sets count towards the quota of the overall plan,” says a verified user in a small-business automotive firm.

“I dislike the lack of different environments - we have those implemented as different datasets, but that means that we can on accident change data in the wrong dataset because we are connected to the only environment that exists. … I dislike the Studio styling and how basic the interface is out of the box - to get something truly useful you need to invest a lot of development time, so I wonder whether writing our own UI makes economic sense? I dislike the caching for both the Studio and the data, which means verifying changes takes way too much time, and fixing any issues takes even longer,” says a verified user in a small-business medical devices firm.

“The only issue is that there is no choice to self-host,” says Simon, a Developer from a small-business firm.

Enonic pros and cons

Users on the review platform G2 have the following to say about Enonic:

Enonic advantages

“I like the flexibility of the Enonic. You can choose from several approaches on how to use the system. We, for example, take advantage of the Headless CMS, where our client part is created in Angular. The definitions of the content structures are entirely in our hands and can describe both simple and very complex data.” says Pavel, IT Developer from a mid-market firm.

“I like the UX which anyone with a tad of prior experience from blog systems and WordPress-like systems will recognize,” says Håvard, Head of Marketing and Communications from a mid-market organization.

“Enonic is versatile, robust and user-friendly. I love the hybrid approach, combining both headless and traditional editorial functionality. We use it for multiple sites at Gjensidige, and have successfully integrated it with our design system,” says Torstein, Digital Editor in Chief at an enterprise firm.

Enonic disadvantages

“I would love to see an improvement in tutorials and code examples that could inspire us to take more advantage of the platform,” says an Administrator in an enterprise firm in financial services.

“The documentation could be better and include more complex examples. It would also be nice if there were more apps on,” says a verified user in an enterprise firm in information technology and services.

“As all big platforms there's an overwhelming amount to understand and know about the platform to use it best. Feels like people tend to start using it in an odd way, making them gain less from the full potential. Docs can sometimes be too brief in some areas, or contain small errors that are hard to detect for the untrained eye,” says Bobby, Front-end Developer from an enterprise firm.

Comparison between Sanity and Enonic




Coding language

Any client language, no API and back-end customization possible.

Any client language and JavaScript for server side customizations to build integrations, scheduled tasks, APIs etc.

Database requirements

N/A, only SaaS.

None, embedded NoSQL when running in your cloud.


Sanity Studio is MIT License.

Platform and Content Studio is GPLv3 with linking exceptions. Apache 2.0 for libraries and most extensions. Commercial extensions are licensed with the Enonic License.

Source code

Sanity Studio is open source on GitHub.

Fully open source on GitHub.

Integrated search

Yes, can also be expanded with e.g. Algolia.

Yes. Also delivers a Search Engine called Explorer to index external sources and administrate the search options.

Headless API

Yes, based on GraphQL and GROQ

Yes, based on GraphQL and DSL Query. Can be customized to your needs using server side JavaScript.

Flexible content types



Visual page composing

Yes, through Portable Text.


Out-of-the-box authoring interface

Need to be built and managed by developers.


Responsive UI

Customization, part of building the authoring interface.


Hierarchical content structure (tree structure)


Yes, with access rights on different levels.

Image service

Yes, including cropping and hot-spot.

Yes, including focal point and cropping.

SEO management

Yes, through content modeling.

Yes, an app from Enonic Market or content modeling.

Version control




Yes, through field level or document level.

Yes, using layers with full flexibility on user access and translation.

Video content

Yes, through Mux plugin.

Yes, as assets.


Sanity Cloud Service.

Sanity Studio can be hosted anywhere.

Runs anywhere:

  • Enonic Cloud
  • Docker image
  • On premise or any cloud



Yes, with multiple options powered by Cloudflare.

Security certification

SOC 2 Type 1

ISO 27001

Support plans

Yes, by vendor.

Yes, by vendor.

Free support

“Exchange” community, Slack

Forum, Slack





No, only guides.

Yes, by vendor.


Yes, tools and apps from Exchange.

Yes, apps from Enonic Market.

Example: Publishing content in Sanity

Editors working in Sanity Studio will have different experiences depending on the specific setup by their developers, but one common example is to create different content types subcategories under the “Content” category, like “post,” “author,” and “category”. You create a new post in the “Post” category, and fill in fields for title, slug, author, main image, and body, and it can be published by pushing the green publishing button.

Example: Publishing content in Enonic

You determine the location of a content item in Content Studio through a logical tree structure. Once the blog post draft is created, you can navigate through fields systematically, before saving, previewing, and finally publishing. The content is available using the GraphQL API in draft and master branches during the authoring process.

HMDb Publishing Example

See our Content Studio videos »

Which CMS should you choose?

Developers looking to build solutions quickly and seamlessly will find Sanity satisfying. If you want to distribute content on e.g. an app or a website fast and are pleased with the existing APIs, cloud service, and you have the skills and resources to build, manage and host the authoring interface, Sanity is a reasonable choice.

Enonic caters to medium and large enterprises, and provides freedom on all levels, including hosting, content modeling, customization, and visual page composing. Enonic also enables you to store content hierarchically for maintenance purposes. The Enonic platform can work as a pure headless CMS, but allows for back-end customization, satisfying both developers and editors alike.

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