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Digital experiences like apps and websites are designed to make interactions and engagement between customers and brands as great as possible. But all too often, companies rely on disparate content management systems and homebrew software to deliver their digital experiences.

The result feels jumbled and disjointed to manage, let alone to use.

However, there’s no reason why you should be using so many systems. On the contrary, there are a great many reasons to pull all of those functions together with a CMS that serves as the hub for your digital experiences.

1. Increase Your Team’s Efficiency

Using a single CMS is a surefire way to kickstart your team’s productivity. Being able to share content and assign tasks across your digital projects and experiences saves a lot of time. It also reduces the risk of miscommunication or misunderstandings, and allows your editorial staff to focus more of their energy on creating great content and customer journeys.

2. Easier Maintenance

The only thing more frustrating than having to update one system, is having to update several systems. When essential maintenance is required, a single CMS is easier and quicker to upgrade or patch up. Fewer systems means less downtime and fewer hours spent on planning and testing. Good news for your developers, your editors, and your customers.

See also: Improve Your Digital Experiences with a Better Customer Journey »

3. Make Your Developers’ Lives Easier

The more systems you have, the more languages your developers will have to speak. But with a single system, your developer team only has to learn one platform. This streamlines the development process and saves you a ton of time, money, and developer tears.

4. Support and SLA from One Source

Having multiple contacts and service level agreements (SLAs) increases the amount of time spent finding solutions to various issues. So why not centralize them? It’ll mean far less toing and froing between contacts, leaving you and your team with more time to create amazing digital experiences.

5. Make It Composable

You might think it's necessary to have one platform for your website, another for your intranet, and still another for your app. Nonsense! A single CMS with composable capabilities can let your editors focus on creating content, while the platform orchestrates third-party services and headless distribution for that sweet user experience.

OK, but Now What?

First, you should choose a flexible and customizable CMS. A CMS that’s easy to learn and use, but that’s also flexible enough to create powerful digital experiences across multiple channels,will pay dividends in the long run. Open APIs, for example, will allow your developers to be able to access content quickly.  A scalable system that can grow with your business will also help you remain agile among your competition.

Read more: Enonic: the Ultimate Composable CMS »

Next up are third-party integrations. The best CMS vendors know that they can’t compete with highly specialized niche players. That’s why they provide easy access to ready-made integrations with analytics, SEO, A/B testing, and marketing automation tools. Choosing a CMS that allows you to build the exact right capability for your business needs means that you can be confident that you’re getting the best of breed tools, all in one place.

Finally, improving the user experience across all channels should always be on your radar. Whatever your sales strategy, your company’s success rests upon providing the customers with the best possible experience. Your CMS will be a key element in this effort, allowing for intuitive and efficient content management across all of your sales channels.

Checklist: How to choose the right CMS

First published 9 July 2018, updated 8 February 2024.

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