A/B Testing on the Enonic Platform

In the quest for the digital Holy Grail—that perfect alignment of digital experiences with audience preference—A/B testing emerges as a knight in shining armor.

A/B testing and its parent web experimentation are not mere buzzwords. A/B testing is a systematic method to ensure your customer journey is as frictionless as possible.

And for those wielding the robust content authoring tool Content Studio on the Enonic platform, it’s a game you’re set to win.

Customization Unleashed in Content Studio

Content Studio is an editor’s ally, simplifying content creation without needing technical expertise. It’s built around content types—templates that dictate content structure. Standard types are included, but the real magic happens with custom types crafted by developers, enabling tailored content that engages your audience.

The Content Navigator is your central hub for quick content management, facilitating search, filter, and bulk actions. Additionally, workflow efficiency is enhanced through issue tracking and assignment, keeping your content pipeline fluid and on schedule.

The Content Editor is where you actually create and modify your precious data. This is done through a structured form or visually with components that can be dragged and dropped at your leisure. As simple as that.

Variants: The A/B Testing Workhorse

Now, let’s delve into the crux of A/B testing on Enonic: Variants. These are not mere copies; they are hypotheses incarnate, each a contender in the arena of audience preference.

Using the “Variants” widget in Content Studio+, you can select a content item, click “Create variant,” and voilà! You’re then free to edit, duplicate, and publish it as any other content item. Tweak it and then use the URLs in your preferred A/B testing tool to boldly test it against the original.

See also: How Enonic Can Help Your Digital Project (Step by Step) »

The Ensemble of Integrations

But what is a maestro without an orchestra? Enonic’s structured platform and flexible APIs harmonize beautifully with a suite of A/B testing tools.

For instance, Matomo offers privacy-friendly analytics ripe with A/B testing possibilities, VWO brings its intuitive testing environment, ABsmartly promises real-time insights, Adobe Target personalizes experiences at scale, ABTasty serves up conversion optimization, Split focuses on feature flagging, Insider enriches growth management, and Unbounce perfects landing pages.

Each tool is a virtuoso in its own right, and together, they create a concert of conversions. And they can of course be integrated with the Enonic platform. Just ask your developers.

A Case Study in Contrast

Let’s consider a scenario: an educational platform wants to increase engagement. Using Enonic, they create variants of their course overview page—one with testimonials, one without.

With Content Studio+, these variants are crafted, duplicated, and set live. Insights roll in through an integration with, say, ABsmartly, showing a clear winner. The platform adapts, the audience applauds, and engagement climbs.

In Conclusion: A Platform Poised for Precision

A/B testing on the Enonic platform isn’t just a feature; it’s a testament to the power of structured content and a platform with flexible APIs. The platform’s capabilities create a fertile ground for content strategies to thrive. This is courtesy of Content Studio’s customizable approach and the Variants’ adaptability, all enhanced by powerful integrations.

If you’re ready to see the art of the possible with A/B testing on Enonic, let’s start the conversation. Your audience is waiting.