Structured content is a powerful tool for health organizations looking to improve the delivery and accessibility of information to their audiences.
By organizing information in a structured manner, health organizations can ensure that the content is consistent, easily searchable, and can be repurposed for different audiences and channels.
Identify information types
The first step in leveraging structured content is to identify the different types of information that your organization needs to communicate.
This can include things like disease facts, treatment recommendations, educational materials, patient information, research findings, and news updates. Once you have a clear understanding of the types of information you need to communicate, you can begin to organize it in a structured manner.
One common approach is to use a system of tags, metadata, and taxonomies to organize the content. A highly relevant example of this is SNOMED CT, a comprehensive clinical healthcare terminology system used to represent and organize clinical concepts and relationships in a standardized manner, and is the basis for many electronic health record systems.
This allows for easy searching and filtering of information, and enables the content to be easily repurposed for different audiences and channels. For example, a patient information sheet on a specific disease could be tagged with keywords such as "disease name", "symptoms", "treatment", and "prevention" making it easy for patients or care providers to find the information they need.
A logical next step is to use a content management system (CMS) to organize and manage your content. A CMS allows you to easily create, edit, review, and publish content, and also enables you to control access to the content based on user roles and permissions.
This can be particularly useful for organizations with multiple teams working on content, as it allows for a more streamlined and efficient workflow.
Make the content accessible and personal
Another important consideration when leveraging structured content is making it accessible to a wide range of audiences.
This includes making the content available in multiple languages, using alternative formats such as audio and video, and ensuring that the content is readable and navigable by assistive technologies such as screen readers.
Health organizations can also use structured content to personalize the information they provide to their audiences.
By leveraging data such as demographics, previous interactions and preferences, organizations can provide tailored recommendations and messages to different groups of patients or caregivers.
In addition to improving the delivery and accessibility of information, structured content can also help health organizations to improve the efficiency of their operations.
By having a clear, organized system in place for managing content, organizations can streamline their workflow and reduce the need for manual processes. This can help to save time and resources, and allow organizations to focus on providing high-quality care to their patients.
In conclusion, structured content is a powerful tool for health organizations looking to improve the delivery and accessibility of information to their audiences.
By organizing information in a structured manner, and using systems such as tags, metadata, and a content management system, health organizations can ensure that their content is consistent, easily searchable, and can be repurposed for different audiences and channels.
Additionally, by making content accessible and personalized, organizations can improve the efficiency of their operations, reduce the need for manual processes, and focus on providing high-quality care to their patients.