From Website to Employee Platform for Bouvet
Bouvet leverages their website as a communication platform for their employees, enabling hundreds of coworkers to be bloggers in Enonic.
Bouvet is a consulting company with offices across Norway and Sweden. They offer system development, system integration, project management, digital communication, user experience, training courses, and more.
Bouvet decided it was time to change their website from a regular product-catalogue to a communication platform for their employees.
The goals were to recruit the right people, increase sales, and strengthen Bouvet’s brand.
Challenge
Becoming a company valuing more sharing and caring among its employees is certainly easier said than done. Also, engaging a legion of employees is one thing, but how to do it technically is another matter.
Bouvet had to find out what type of architecture, system, and solutions they would go for, and then they had to discover if there was any platform out there ready to handle so many users and scale appropriately.
Moving from low activity in digital marketing to becoming an integrated digital customer experience and “e-business” required a solution that could handle the scope of users and the visual storytelling Bouvet was opting for.
After an evaluation process involving four different providers, Enonic was chosen.
Solution
The first step in generating value from beyond regular sales was to engage and create value for the employees as well as the customers. All employees were invited to join the party through blogging by integrating a single sign-on solution.
With Enonic’s user-friendly Content Studio, creating and organizing content is a smooth process.
Content Studio also leverages Bouvet’s “show, don’t tell” strategy—by actually letting the co-workers easily share what they do, and thus enabling them to see what is shared with both colleagues and clients.
In order to gain customer insights, Bouvet installed tracking and analytics tools through Enonic Market, making it possible to analyze customer behavior patterns and generate insights.
At the same time, due to Enonic’s responsive and scalable nature, Bouvet was able to offer a multichannel and integrated customer experience across mobile, social, and online platforms.
